How-to Take Attention Grabbing Product Photos
Product photos are everything when it comes to eCommerce. When shopping online, you lose the benefit of holding a product, trying it on, testing how it works, etc. That’s why it’s so important for your pictures to showcase your products in the best light possible – it’s all you have.
According to eBay, each product image that is added to a product listing increases sellers’ chance of making a sale by 2%.
However, there is one caveat to this statistic. Snapping a photo of your product with a Motorola Razr in a dark room won’t cut it anymore. Camera quality on both DSLs and mobile devices have improved to the point where anyone can take high quality photos with ease.
If you hope to have a successful online presence for your business, you must have product photos that grab shopper’s attention.
It may sound scary but if you follow this simple guide to take high quality product photos, you’ll soon realize that it’s a breeze!
Here’s what you’ll need to get started:
- Your product
- A clean and clear backdrop
Get started by setting up your backdrop. In this example, we’ll be using a whiteboard. However, you can use a sheet of white paper, a brick or painted wall, etc. The key to a good backdrop is choosing something that does not take attention away from the product but offers consistency.
Take The Photo
Now that your backdrop is set up in a well-lit room, place your item against your backdrop. Snap a photo while facing it head on. Any camera works, but the higher quality, the better. If you have an iPhone, use that! The megapixels on the iPhone 5s and up match most DSL cameras.
Crop and Enhance
You’re on the home stretch! Once you’ve taken the product photo, the next step is to make minor edits. You can do this by uploading the photo to your computer and editing in a program like Adobe Photoshop or keeping the photo on your phone and using a photo edit app, such as VSCO.
When editing your photo, consider making the following edits:
- Crop any excess background that takes attention away from the product
- Brighten the photo by adjusting the exposure
- Sharpen or increase the clarity to improve the details of your product
- Increase the contrast slightly to make the colors leap out of your image