The SmartServe Unit
SmartServe drives digital revenue by enhancing your content, not distracting your readers. Our technology dynamically creates an understanding of what your content is about and who your readers are, optimizing the products and content that are recommended.
How It Works
Our technology dynamically recommends products or articles that best relate to your reader. Publishers can also handpick products from top brands with our innovative Product Curation Farm tool.
Leveraging IBM’s Watson, SmartServe analyzes content for keywords, emotion and sentiment to recommend products and articles that readers want to see. With access to millions of products from top brands and modern content, it’s no surprise that SmartServe units perform 120% better than standard ads.
Control the content that shows by setting easy-to-understand parameters, ensuring the right product or article is served. Our innovative Farm tool allows teams to filter, curate and group products by commission rate, categories, brands, price and more.
Intelligent User Profiles
We create and leverage shopper profiles that allow us to serve the most targeted products, and we share our data with our publishing partners.
Smart Product Matching
Using both audience profiles and contextual content matching, artificial intelligence matches products that provide the highest yield.